RM202:  Nurturing Leads

RM202: Nurturing Leads

The number one rule of a marketer: NEVER let your leads go cold. Think of that as the mantra for this class. We’ll go over tips for successfully keeping leads engaged over time, different types of lead ...

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The number one rule of a marketer: NEVER let your leads go cold. Think of that as the mantra for this class. We’ll go over tips for successfully keeping leads engaged over time, different types of lead nurture, ways for leveraging content in nurture and methods for tracking your nurture campaigns.

Curriculum

  • Getting Started
  • Course Overview
  • The Craft to Building Relationships Through Campaigns
  • The Craft to Building Relationships Through Campaigns
  • Candidate Habits
  • Candidate Habits
  • Nurture Best Practices
  • It's All About the WIIFM
  • Advance the Relationship
  • Measure and Track
  • Takeaways
  • Test Your Knowledge
  • Activities & Resources
  • Up Next: RM203

Explore More

The number one rule of a marketer: NEVER let your leads go cold. Think of that as the mantra for this class. We’ll go over tips for successfully keeping leads engaged over time, different types of lead nurture, ways for leveraging content in nurture and methods for tracking your nurture campaigns.

Curriculum

  • Getting Started
  • Course Overview
  • The Craft to Building Relationships Through Campaigns
  • The Craft to Building Relationships Through Campaigns
  • Candidate Habits
  • Candidate Habits
  • Nurture Best Practices
  • It's All About the WIIFM
  • Advance the Relationship
  • Measure and Track
  • Takeaways
  • Test Your Knowledge
  • Activities & Resources
  • Up Next: RM203