RM201: Content that Compels and Converts

RM201: Content that Compels and Converts

Your brand has a story and the content you share is your way of telling it. But, not all content is created equally. You’ll learn how to create, curate, and share relevant content that engages and converts people at...

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Your brand has a story and the content you share is your way of telling it. But, not all content is created equally. You’ll learn how to create, curate, and share relevant content that engages and converts people at every stage of the candidate journey.

Curriculum

  • Getting Started
  • Course Overview
  • Telling Your Brand Story
  • Telling Your Brand Story
  • Content that Matters
  • Content that Matters
  • Useful Content in the Journey
  • The "A-HA" Stage
  • The "Is This Worth My Time?" Stage
  • The "Right Fit?" Stage
  • The "Let's See" Stage
  • The "Validation" Stage
  • The "I'm In" Stage
  • The "Woot" Stage
  • The "Excitement" Stage
  • Takeaways
  • Test Your Knowledge
  • Activities & Resources
  • Up Next: RM202

Explore More

Your brand has a story and the content you share is your way of telling it. But, not all content is created equally. You’ll learn how to create, curate, and share relevant content that engages and converts people at every stage of the candidate journey.

Curriculum

  • Getting Started
  • Course Overview
  • Telling Your Brand Story
  • Telling Your Brand Story
  • Content that Matters
  • Content that Matters
  • Useful Content in the Journey
  • The "A-HA" Stage
  • The "Is This Worth My Time?" Stage
  • The "Right Fit?" Stage
  • The "Let's See" Stage
  • The "Validation" Stage
  • The "I'm In" Stage
  • The "Woot" Stage
  • The "Excitement" Stage
  • Takeaways
  • Test Your Knowledge
  • Activities & Resources
  • Up Next: RM202