RM104: Job Marketing

RM104: Job Marketing

You may have the best job opportunities in the industry, but if you can’t market them, no one will apply. We’ll cover the ins and outs of job marketing, including an overview of the ...

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You may have the best job opportunities in the industry, but if you can’t market them, no one will apply. We’ll cover the ins and outs of job marketing, including an overview of the recruitment marketing funnel, when to use which marketing tool, how to use data to your advantage and how to make sense of the free vs. paid advertising options out there to meet your hiring goals.

Curriculum

  • Getting Started
  • Course Overview
  • A New Model
  • Post & Pray vs. Advertise Last
  • The Job Description
  • Getting the Right Talent to Convert
  • Job Alerts
  • Job Alerts
  • Getting the Right Media Mix
  • Getting the Right Media Mix
  • Call to Action
  • Attracting Leads with CTA's
  • Takeaways
  • Test Your Knowledge
  • Activities & Resources
  • Up Next: RM105

Explore More

You may have the best job opportunities in the industry, but if you can’t market them, no one will apply. We’ll cover the ins and outs of job marketing, including an overview of the recruitment marketing funnel, when to use which marketing tool, how to use data to your advantage and how to make sense of the free vs. paid advertising options out there to meet your hiring goals.

Curriculum

  • Getting Started
  • Course Overview
  • A New Model
  • Post & Pray vs. Advertise Last
  • The Job Description
  • Getting the Right Talent to Convert
  • Job Alerts
  • Job Alerts
  • Getting the Right Media Mix
  • Getting the Right Media Mix
  • Call to Action
  • Attracting Leads with CTA's
  • Takeaways
  • Test Your Knowledge
  • Activities & Resources
  • Up Next: RM105