Transform Recruitment Marketing Certification
THE COURSES
This program is valid for 8 PDCs for the SHRM-CP℠ or SHRM-SCP℠
RM101: Recruitment Marketing
Whether you are a recruitment marketing newbie or a seasoned pro looking for a refresh, this course is for you. We’ll define modern recruitment marketing, share best practices and ...
RM102: Bring Your Employer Brand to Life
Think about your favorite employer brands. The ones that stick. They’re honest, unique and people-centric. We’ll explore brand building and activation strategies, examine good (and bad) employer brands ...
RM103: Social Media
People like to interact with people, not faceless corporations, on social media. So, it’s time to personify your brand. Learn how you can tell your company’s story on social, maximize your reach ...
RM104: Job Marketing
You may have the best job opportunities in the industry, but if you can’t market them, no one will apply. We’ll cover the ins and outs of job marketing, including an overview of the ...
RM105: Data to Insight
You’ve implemented a bunch of recruitment marketing tactics, but are any of them working? What measurements are you using to track your progress? Learn how to dig into your ...
RM201: Content that Compels and Converts
Your brand has a story and the content you share is your way of telling it. But, not all content is created equally. You’ll learn how to create, curate, and share relevant content that engages and converts people at...
RM202: Nurturing Leads
The number one rule of a marketer: NEVER let your leads go cold. Think of that as the mantra for this class. We’ll go over tips for successfully keeping leads engaged over time, different types of lead ...
RM203: SEO
Recruitment has come a long way since the days of listing a job in the classified section of the newspaper. Take a look at how digital marketing has redefined the talent acquisition function, what it can tell you about ...
RM301: Master Class
Before you graduate, it’s time to take a look at everything you’ve learned and put it together. What is your recruitment marketing plan for success? We’ll help you formulate ...